More impact.
More engagement.
More growth.

A brand your audience wants to be besties with…

Brand copywriter Melbourne | Brand and copy strategist

Branding is worth the investment. That’s just facts.

HOWEVER. I also believe that for a tool to be useful, you have to know how to use it– and be ready to use it.

That’s why I customise my brand packages to each client.

Why would I give you three elevator pitches when you only need one?

Or a full on copy style guide when some worked examples would do the trick?

So forget about standardising and templatising and whatever-else-ising. Tell me where you are and where you want to be, and I’ll tell you what’ll actually help you grow your business.

Need a visual identity done too, or a website designed and built? I’ve got a handful of exceptional people that I’m happy to bring on board.

  • Liv was referred, and rightfully so. It's easy to sing her praises.
    From our first chat with Liv we felt like she 'got us'. She took the time and asked all the right questions to know and understand our brand.
    As a startup we wanted consistency in delivering our message to our audience. Liv defined our voice, tone and style in one invaluable TOV document that we refer to regularly.
    We knew what we wanted to say, now thanks to Liv we know how to say it!
    Liv sticks to the deadlines and delivers every time. 5 stars from us.

    – Allison & Jason, Founders of Troppolicious

Trust the process

Trusting someone else to bring your brand to life can be like choosing an actor to play you in a movie about your life. A relief to let a professional do it but also weirdly…personal. I’ve been working alongside business owners and founders since 2018, helping them clarify their vision and bring it to life. I’ve been around this block enough times to create and refine a process that I know brings incredible results.

Only what’s necessary, as much as is needed

I’m not here to waste my time or your budget. While all my projects move through these phases in some way, the actual steps involved will vary.

The Process

The Process

Step 1. Assessment

No matter how big or small, simple or complex, I kick off every single project with an assessment. The assessment starts with our conversation on the discovery call. If we both feel like it’s a good fit, I’ll continue with a more in-depth analysis and send you a proposal containing my formal assessment and some recommendations for you to choose from.

Brand strategy and copywriting | Website copy
Brand copywriter Melbourne | Brand and copy strategist

The process

Step 2. Treatment Plan

This phase is my favourite, though it’s arguably the least sexy. Putting together a treatment plan is the behind-the-scenes, down and dirty research, strategy and ideation that goes into any impactful brand or copywriting work.

Brand strategy and copywriting | Website copy services

  • • Strategy workshops

    • Competitor research

    • Customer interviews

    • VOC research and analysis

    • Brainstorming

  • • Mapping out customer journeys

    • Information architecture and wireframing

    • Content consultations

Step 3. Implementation

Finally, this phase is when all the research, brainstorming, deep thinking and messy drafting comes together into a beautiful and usable end product. Your brand guide, messaging strategy, web copy, whatever.

Brand strategy and copywriting | Website Copy Services

Brand

  • Brand identity development

  • Brand messaging strategy

  • Tone of voice development

  • Employer brands, sub-brands and toolkits

  • Names & taglines




Packages start at $2500 + GST.

Copy

  • Website audits

  • Web copy

  • In-app and microcopy

  • UX copywriting

  • Launch copy

  • Scriptwriting

  • Packaging copy


Copywriting projects start at $1000 + GST.

Content

  • Content strategy

  • Case studies

  • Blog posts and articles

  • EDMs & email sequences

  • Lead magnets

  • Campaign creative

  • Internal & external comms


Content packages start at $750 + GST.

Investment for brand work varies depending on what you need but I’m not about gatekeeping prices.

  • After years of trying to do my folio website copy myself, I resigned to what I tell all my clients; that a professional copywriter is really worth it. I engaged Liv to introduce and explain my services and she did just that in the perfect way! Not only was she fast and diligent with responding to my brief, she worked with my feedback and change requests really easily – not something a lot of copywriters can (or want to) do. She matched the tone of my work and understood what my audience needed to know. I’m pretty stoked!

    – Dan Segal, Creative Director

Human brands. You want ‘em, I make ‘em.

No idea how to even start?

No idea how to even start?

Free Brand Audit Course | The Branding Psychologist

Grab the free brand audit mini course

5 psychology-backed steps to make sure your brand is connecting with your audience at every touchpoint. This self-guided course takes you through the steps of conducting a brand audit using my signature BRAVE framework - in less than half an hour a day!

Do yourself a favour.

  • I don’t! I do brand strategy and what’s known as the verbal part of brand identity. Think mission/vision/values, personality, and voice. Logos etc are the visual part of a brand identity, and the two parts work together to create one whole brand. If you do need the whole thing, I have a couple trusted brand designers I bring in to deliver an end to end branding project.

  • Yes! I have a handful of mega talented designers and developers I call on so you don’t have to find, screen, and manage more people to bring your website to life.

  • For projects under $1000, I take full payment up front. For anything over that, I take 50% up front and 50% either 4 weeks later OR on delivery of the first draft, whichever comes first. I do believe in making my services more accessible where possible, so if you’re dying to work with me but need a more flexible payment option, let’s chat about it.

  • To draft is human. To revise is divine. Most of my projects include 2 rounds of revisions. You will get a feedback guide that explains the difference between a rebrief and a revision and tells you how to give great feedback.

  • None of my clients has ever hated their brand work, and that’s because I have a failsafe built into my process. After the research phase, I present every client with a research summary document. It ain’t pretty, but it shows the direction we’re going in and that gets approved before I go and spend hours writing and strategising.

Frequently Asked Questions