The Branding Psychologist | Melbourne Brand Strategist& Copywriter

Strategy + words for businesses who are
bored of bland

Stop the scroll.
Give them something human.

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Melbourne Brand and Copy Strategist

Down with bland brands

Sick of scrolling past AI generated stuff that all sounds the same?

So is your audience.

No shade to AI, it absolutely has its place. But when anyone can generate endless content at the click of a button, it becomes even more important to have a clear brand with some actual strategy behind it.

Building a brand that your audience gives a crap about takes research, strategy, psychology, and audacity.

Here’s how I can give you all four of those things.

Brand Strategy Melbourne | Melbourne Brand Strategist

Brand

  • Brand identity development

  • Brand messaging strategy

  • Tone of voice development

  • Employer brands, sub-brands and toolkits

  • Names & taglines




Packages start at $2500 + GST.

Brand copywriter Melbourne | Brand Copywriter Near Me

Copy

  • Website audits

  • Web copy

  • In-app and microcopy

  • UX copywriting

  • Launch copy

  • Scriptwriting

  • Packaging copy


Copywriting projects start at $1000 + GST.

Content Strategy | Brand and copy strategist

Content

  • Content strategy

  • Case studies

  • Blog posts and articles

  • EDMs & email sequences

  • Lead magnets

  • Campaign creative

  • Internal & external comms


Content packages start at $750 + GST.

Investment for different projects will vary depending on what you need but I’m not about gatekeeping prices. 

Brand copywriter Melbourne | Copywriter Near Me

Business owners…

Stop losing customers because your brand sucks. Or worse– is just plain boring.

Melbourne Whitelabel Copywriter | Freelance Melbourne Copywriter

Agencies…

Deliver bigger, cooler work without risking your reputation.

Brand copywriter Melbourne
The Branding Psychologist | Melbourne Brand Strategist & Copywriter

Intrigued?

Awestruck?

Confused but in an excited way?

  • Liv is the kind of copywriter I want to be when I grow up. She's whip-smart, sharp as a blade, and manages to cram oodles of personality into succinct, punchy copy. I've had the pleasure of both copy coaching and hiring Liv as a copywriter and editor and on every occasion she brings innovative, new ideas, a considered approach to how to work with other professionals, and delivers edgy, easy to read copy. I highly recommend Liv and suggest you sign her up soon; I can imagine the demand for her work will only go up and up.

    – Jay Crisp Crow, Copywriter

  • I don’t! I do brand strategy and what’s known as the verbal part of brand identity. Think mission/vision/values, personality, and voice. Logos etc are the visual part of a brand identity, and the two parts work together to create one whole brand. If you do need the whole thing, I have a couple trusted brand designers I bring in to deliver an end to end branding project.

  • Yes! I have a handful of mega talented designers and developers I call on so you don’t have to find, screen, and manage more people to bring your website to life.

  • For projects under $1000, I take full payment up front. For anything over that, I take 50% up front and 50% either 4 weeks later OR on delivery of the first draft, whichever comes first. I do believe in making my services more accessible where possible, so if you’re dying to work with me but need a more flexible payment option, let’s chat about it.

  • To draft is human. To revise is divine. Most of my projects include 2 rounds of revisions. You will get a feedback guide that explains the difference between a rebrief and a revision and tells you how to give great feedback.

  • None of my clients has ever hated their brand work, and that’s because I have a failsafe built into my process. After the research phase, I present every client with a research summary document. It ain’t pretty, but it shows the direction we’re going in and that gets approved before I go and spend hours writing and strategising.

Brand strategy and copywriting services Melbourne

Frequently Asked Questions