
Blog
Dirty Money Talk: February 2025
Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.
Quick and dirty brand voice
Your brand voice is what makes your business sound like you—distinct, consistent, and memorable. But should you find your voice or create it? In this blog, we break down the difference and show you a simple process to define a brand voice that truly fits your business. Whether you're a solo entrepreneur or a growing team, this guide will help you build a voice that connects with your audience and makes content creation easier.
Clear, compassionate, credible: The website that transformed Pink Camellia Care’s business
Pink Camellia Care had built a thriving NDIS business through word-of-mouth, but they needed a website that truly reflected their values and credibility. Through strategic brand voice development and clear, SEO-optimised copy, we helped them create a digital presence that speaks, connects, and builds trust. The result? A website that not only looks good but also drives inquiries and strengthens their reputation.
Monthly review January 2025
Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.
16 Lessons From 16 Podcast Interviews: Season 2
How do you know you’ve had a successful day? 16 business owners answer in this roundup of season 2 of The One That Works For You podcast.
Monthly review November 2024
Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.
Monthly review October 2024
Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.
Monthly review September 2024
Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.
Monthly review August 2024
Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.
Monthly review July 2024
Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.
Monthly review June 2024
Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.
Monthly review May 2024
Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.
How a pandemic existential spiral helped my business
It’s beautiful and scary, as a business owner, to have the power to proactively seek all those things out in your life. Beautiful because you have the power to do so. Scary because you can’t sidestep the responsibility to do so. The four pillars of life can help.
15 lessons from 15 podcast episodes
The most valuable insights from the first 15 episodes of The One That Works For You podcast.
How BRAVE is your brand?
A psychology-backed process to audit your brand. Use the fram work to guide yourself as you create, strengthen, or assess a brand. Your own, or for your clients.