Kirsten Diprose, a former broadcast journalist turned entrepreneur, has found her stride in the podcasting world. As the founder of Rural Podcasting Co. and co-host of Ducks on the Pond, Kirsten is using her storytelling expertise to amplify rural voices and empower others to share their stories through podcasts.

In this episode of The One That Works For You, copywriter, brand personality strategist, and autism advocate Shan Fitzgerald shares how unmasking transformed her business. She dives into why neurodivergence is a brand superpower, the burnout risk of trying to fit in, and how to create a brand voice that actually works for you.

Welcome to this month’s Dirty Money Talk—a transparent, no-fluff look inside my branding business. I’m breaking down how I made money, how many hours I worked, what tools I’m loving, and where I’m heading next. Real numbers, real reflections, every month.

Welcome to this month’s Dirty Money Talk—a transparent, no-fluff look inside my branding business. I’m breaking down how I made money, how many hours I worked, what tools I’m loving, and where I’m heading next. Real numbers, real reflections, every month.

Your brand voice is what makes your business sound like you—distinct, consistent, and memorable. But should you find your voice or create it? In this blog, we break down the difference and show you a simple process to define a brand voice that truly fits your business. Whether you're a solo entrepreneur or a growing team, this guide will help you build a voice that connects with your audience and makes content creation easier.

Pink Camellia Care had built a thriving NDIS business through word-of-mouth, but they needed a website that truly reflected their values and credibility. Through strategic brand voice development and clear, SEO-optimised copy, we helped them create a digital presence that speaks, connects, and builds trust. The result? A website that not only looks good but also drives inquiries and strengthens their reputation.

Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.

How do you know you’ve had a successful day? 16 business owners answer in this roundup of season 2 of The One That Works For You podcast.

Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.

Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.

Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.

Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.

Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.

Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.

Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.

It’s beautiful and scary, as a business owner, to have the power to proactively seek all those things out in your life. Beautiful because you have the power to do so. Scary because you can’t sidestep the responsibility to do so. The four pillars of life can help.

The most valuable insights from the first 15 episodes of The One That Works For You podcast.

A psychology-backed process to audit your brand. Use the fram work to guide yourself as you create, strengthen, or assess a brand. Your own, or for your clients.