David Jones were launching two new credit cards- the Premiere and the Prestige, powered by Latitude Financial on the back end. I joined the internal studio at Latitude to help get the copy ready for launch. The project involved refining the brand identities for the cards to appeal to an exclusive audience. I created standardised language guides that I then rolled out across web copy, in-app copy, launch materials and email sequences. Over several months, was able to work closely with their creative studio and UX teams to help clarify the user journeys and shape the back-end experience of customers signing up for cards and redeeming points.