The team at Natalie Marie jewellery reached out for some help writing their regular newsletters. Their brand voice is heavily based on their founder’s voice, and they needed a professional to replicate it so that Natalie could spend more time crafting her stunning jewellery. I wrote several newsletters that weaved together their beautiful imagery with storytelling and sales and offered some strategic UX advice on their layouts, which resulted in an immediate 30% increase in click through rates.