DIY resources for business owners who know they need a human brand
Gatekeeping? Never met ‘er
I like nice things. But I also want everyone to be able to have nice things. Flippancy aside, I believe everyone should have the opportunity to build a business that works for them.
My way of doing good in the world is sharing my skills and knowledge in ways more people can access.
Buy them once, use them forever
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Start here with the Handbook (free)
The Brand Manifesto Handbook takes you by the hand and walks you through the process of laying the foundations for a human brand so that all the potential that lives in your head doesn’t fizzle out before it gets a proper chance.
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A self-guided BRAVE Brand Audit (free)
5 psychology-backed steps to make sure your brand is connecting with your audience at every touchpoint. This self-guided course takes you through the steps of conducting a brand audit using my signature BRAVE framework.
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Tone of Voice Strategy Workbook ($45)
A step deeper than the handbook, this workbook is part brand strategy, part brand voice guide. This self-paced workbook walks you through the process I take my clients through when creating the foundation of a strong brand. That's thousands of dollars worth of knowledge packaged up in one neat, easy-ish workbook.
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The Psychology of Marketing through a Recession Masterclass ($49)
No matter how well you know your audience, things change when the world economy is turned upside down–and your messaging needs to change with it. Learn the consumer psychology behind purchasing, the 4 research-backed response archetypes people have to economic uncertainty, and how to communicate with each of them.
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Brand Therapy ($220)
Stuck on something specific? Send your brand to therapy. We’ll spend an hour focused on identifying and solving your most pressing brand woes, whatever they are. Recording and actionable notes are yours to keep.
How a pandemic existential spiral helped my business
It’s beautiful and scary, as a business owner, to have the power to proactively seek all those things out in your life. Beautiful because you have the power to do so. Scary because you can’t sidestep the responsibility to do so. The four pillars of life can help.
15 lessons from 15 podcast episodes
The most valuable insights from the first 15 episodes of The One That Works For You podcast.
Freebies and discounts for minorities
System not built for you? I get it, and I’d like to help any way I can. If you are a queer, Indigenous or POC- owned business or organisation and need assistance accessing any of the resources on this page, please send me an email with the links to the resources you would like and a little about your organisation. I also offer a limited number of free mentoring and strategy sessions every year, by application.
If you’d like to take me up on this offer, email me at liv@thebrandingpsychologist.com and let’s talk.
